Restoring Hope, Rebuilding Lives - TISS Mumbai's Initiative for Bomb Blast Victims

Restoring Hope, Rebuilding Lives - TISS Mumbai's Initiative for Bomb Blast Victims

SCOPE

Branding

INDUSTRY

Education


CLIENT NAME

Aapti

Aapti, an endeavor by TISS Mumbai, aids families affected by the Bombay Bomb Blasts, embodying its Maharashtrian essence of fulfillment. Through a hand-drawn logotype and cost-effective grey-themed collaterals, Aapti strives to bring solace and support within budgetary constraints, fostering resilience in the face of tragedy.

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Aapti

Restoring Hope, Rebuilding Lives - TISS Mumbai's Initiative for Bomb Blast Victims

SCOPE

Branding

INDUSTRY

Education

Restoring Hope, Rebuilding Lives - TISS Mumbai's Initiative for Bomb Blast Victims

SCOPE

Branding

INDUSTRY

Education

Project Overview

Aapti, initiated by TISS Mumbai, aims to rehabilitate families impacted by the Bombay Bomb Blasts. Through holistic support, it seeks to restore hope and rebuild shattered lives, embodying the spirit of fulfillment.

Problem Statement

The Bombay Bomb Blasts left families and victims traumatized, facing immense challenges in rebuilding their lives. There’s a crucial need for comprehensive rehabilitation efforts to address their physical, emotional, and socio-economic needs.

Our Approach

Utilizing a hand-drawn logotype and a grey-themed palette, we symbolize resilience and solidarity. Our approach ensures cost-effectiveness while maintaining the integrity and sensitivity required to represent Aapti’s mission of restoring hope and fulfillment to those affected.