Project Overview

The ABW Group, a premier real estate entity in the NCR region, sought to redefine its brand identity and enhance the ambiance of its corporate office, ABWTower. With a focus on reflecting the ethos of construction and growth intertwined with happiness, our task encompassed designing a comprehensive branding strategy and revitalizing the interior environment.

Problem Statement

ABW Group’s existing brand identity lacked vibrancy and failed to encapsulate its core values of construction excellence and joyful growth. Additionally, the interior ambiance of ABWTower lacked coherence and failed to inspire a sense of innovation and collaboration among occupants. The challenge was to infuse the space with energy and align it with the company’s vision while maintaining professionalism.

Our Approach

We approached the project with a holistic perspective, understanding that the brand identity should extend seamlessly from the logo to the physical environment. Our process began with a thorough exploration of ABW Group’s values and aspirations, ensuring alignment with our design direction. We crafted a vibrant new logo and branding elements that conveyed the essence of construction and growth imbued with happiness. In the interior design of ABWTower, we introduced a bold color palette and innovative graphics to evoke a sense of dynamism and creativity. Foliage representations, symbolizing mutual growth, were integrated into meeting room interiors using construction equipment-inspired die-cut steel installations. This approach fostered a cohesive and inspiring environment conducive to productivity and collaboration.