Project Overview
Arigato is a sophisticated Japanese dining concept located in a captivating space that seamlessly blends traditional and modern Japanese aesthetics. With sakura-inspired light panels, intricate artwork, and vibrant interiors, the restaurant reflects the beauty of Japanese gardens, combined with the energy of Tokyo’s nightlife. Known for its selection of Japanese-inspired cocktails, Arigato showcases the art of Japanese mixology, creating an unforgettable sensory experience that elevates the ambiance and enhances the flavors of each dish.
Problem Statement
Though Japanese cuisine is well-known, a truly refined yet authentic experience was missing in the market. The challenge was to design a brand identity for Arigato that honors Japanese tradition, appealing to a sophisticated clientele while incorporating innovative elements. Additionally, highlighting its unique Japanese cocktails was essential to differentiate the brand in a competitive landscape and offer guests an immersive experience.
Our Approach
We crafted Arigato’s brand identity with bold, geometric forms, reflecting a balance between traditional roots and contemporary design. An exotic color palette was selected to convey both class and depth, echoing the ambiance we curated. Inspired by iconic Japanese clouds, we developed textures that reframe traditional patterns into a modern aesthetic, while hints of gold were introduced to add an elegant sparkle to the space. Our attention to detail extended to the bar area, ensuring that Arigato’s Japanese cocktails were presented with the same artistry as its food. The result is a cohesive design that captures the spirit of Japanese culture in a refined, modern setting.