Project Overview

CitySurf, a renowned deals platform, sought to transition into the digital realm with a new app. With over 400 Buy 1 Get 1 free vouchers, the app aimed to provide users access to a wide array of fantastic deals previously available only through physical vouchers. The project involved rebranding CitySurf and designing the app interface from scratch to ensure a seamless user experience.

Problem Statement

CitySurf faced the challenge of adapting its successful voucher-based deals model to the digital landscape. The task involved not only creating a user-friendly app interface but also reimagining the brand’s identity to resonate with the target audience. Additionally, organizing hundreds of deals into categories while maintaining a cohesive design posed a significant challenge.

Our Approach

Our approach involved a comprehensive rebranding of CitySurf to reflect its mission of spreading happiness through deals, aligning visual elements with the concept of everyday celebration. We prioritized user experience, conducting extensive research to inform an intuitive app layout and clear deal communication. Organizing the vast array of deals into four major categories, each symbolized by an icon, ensured easy navigation. Through iterative development and stakeholder feedback, we refined the app’s design and functionality, delivering a polished product that met CitySurf’s objectives.