Project Overview

Clay Telecom, established in 2000, has grown from a small team in Central Delhi to a global wireless telecom solutions provider with a significant presence in India. With a diverse customer base spanning both B2B and B2C sectors, the company aims to maintain its growth trajectory while modernizing its brand identity to reflect its evolving ethos and international outlook.

Problem Statement

As Clay Telecom expands its services and customer base, there is a need to update its brand image to align with its modern and global positioning. The existing branding may not effectively convey the company’s innovative approach and international reach, potentially hindering its ability to attract and retain customers in competitive markets.

Our Approach

To address the branding challenge, our approach focuses on a comprehensive reinvention of Clay Telecom’s visual identity and brand language. We begin by analyzing the company’s values, target audience, and competitive landscape to identify key brand attributes. Leveraging insights from this analysis, we develop a modern and bold brand image that reflects Clay Telecom’s commitment to technology, innovation, and customer-centricity. Central to the rebranding is the creation of a new logo mark, incorporating a talk bubble-inspired “a” to symbolize connectivity and communication. The geometric logotype is designed to convey professionalism and modernity, while the color palette of ultramarine blue and balanced greys instills a sense of trust and reliability. Through this reinvention, we aim to establish Clay Telecom as a forward-thinking global brand that is dedicated to connecting people and providing innovative telecom solutions.