Project Overview

Craffitorium aims to rejuvenate fading traditions by showcasing bespoke art and household goods online. With a focus on promoting indigenous art, the platform seeks to celebrate craftsmanship while offering unique products to consumers. The brand’s identity embodies a progressive ethos, encouraging customers to trust their visual instincts.

Problem Statement

In a fast-paced, mass-produced world, traditional art forms and craftsmanship often take a back seat. Many consumers are unaware of the richness and significance of indigenous art, leading to its neglect and eventual disappearance. Craffitorium faces the challenge of reviving these fading traditions and making them accessible to a modern audience.

Our Approach

Our branding for Craffitorium blends tradition with modernity, emphasizing visual storytelling inspired by the proverb “Use your eyes, not your ears.” Our design features symbols like the eyelid and iris, reflecting our commitment to celebrating indigenous art while embracing contemporary values. We engage communities, prioritize transparency, and foster adaptability to stay relevant in the evolving landscape of e-commerce and cultural appreciation.