Project Overview

Dalum Papers, a sub-brand of Arjowiggins Graphic, initiated a venture into the Indian market in 2014, introducing a range of recycled papers. With a positive reception, the company aimed to further establish its presence by emphasizing sustainability and premium quality in its offerings.

Problem Statement

Despite the initial success, Dalum Papers faced the challenge of sustaining its competitive edge in the Indian market. With increasing environmental concerns, there was a growing demand for sustainable alternatives. The task was to solidify the brand’s position and communicate its commitment to regeneration effectively.

Our Approach

We adopted a multifaceted branding approach to reinforce Dalum Papers’ image as a leader in sustainable paper solutions. The logotype was meticulously designed, with the “U” and “M” subtly reflecting the concept of regeneration. This symbol was not only integrated into the logotype but also utilized independently, serving as a strong visual identifier. Additionally, we employed advanced printing techniques such as embossing and UV coating to enhance the visual appeal of our products. These techniques not only added a premium touch but also reinforced the brand’s dedication to quality and innovation. Overall, our branding strategy aimed to position Dalum Papers as more than just a supplier of recycled papers but as a symbol of sustainability and excellence in the Indian market.