Project Overview

The project involves the establishment of a new blended scotch brand named “FOUR BY FOUR” in the Indian market. The brand is positioned to embody qualities of power, strength, and balance, with a focus on incorporating sensorial aspects into its persona. Working in collaboration with Craftsmith, the project aims to develop the brand concept, product packaging, and marketing strategies to effectively communicate its unique qualities to the target audience.

Problem Statement

The challenge lies in establishing a compelling brand identity and packaging design for “FOUR BY FOUR,” a new blended scotch entering the Indian market. This entails crafting a distinct positioning amidst competition, developing packaging that reflects the blend’s sensory attributes, and ensuring cohesion across branding, packaging, and marketing strategies.

Our Approach

To address this challenge, the design approach revolves around crafting a cohesive brand narrative and visually appealing packaging. This begins by defining the brand’s essence as one of strength, power, and balance. Leveraging conceptual ideation, the chosen name “FOUR BY FOUR” and imagery of a horse symbolize these qualities. Through a carefully curated color palette and visual elements, the packaging design communicates the scotch’s flavor profile and embodies its character. Collaborating with visualization experts, 3D representations bring the brand concept to fruition. Furthermore, close collaboration with production teams ensures seamless translation of design into physical packaging, maintaining the desired aesthetic appeal across all touchpoints.