Project Overview

Grand Xenia, a luxury business and banquet hotel situated in Ajmer, Rajasthan, India, sought to enhance its brand identity and elevate its image in the hospitality industry. Our task was to develop a cohesive brand language and create essential collaterals to complement the existing logo, thereby establishing a consistent and upscale visual identity for the hotel.

Problem Statement

Grand Xenia lacked a distinct brand identity and cohesive collateral materials to reflect its status as a premier luxury destination. The absence of a unified visual language hindered its ability to effectively communicate its offerings and differentiate itself in a competitive market.

Our Approach

We embarked on a strategic branding initiative focused on creating a high-end aesthetic that resonated with Grand Xenia’s target audience. Adopting black and gold/yellow as primary colors, we aimed for a minimalistic yet luxurious look across all touchpoints. Leveraging the iconic ‘G’ from the logo, we developed an illustrated icon-based visual style to reinforce brand recognition and consistency. Additionally, we meticulously designed a range of collateral materials, including signage, print items, and packaging for complementary products and services. Each element was carefully crafted to align with the brand language and elevate the hotel’s image. Furthermore, we curated a promotional brochure, resembling a coffee table book, to showcase Grand Xenia’s amenities and facilities in a visually captivating manner, enhancing its appeal to potential guests and patrons.