Project Overview

The Harvest Room is an esteemed vegan home-style meal delivery service catering to the discerning vegan community in Delhi. Our mission is to curate plant-based menus that delight our customers and bring the essence of home-cooked meals to their tables. Our brand identity emphasizes a blend of softness and warmth, reflected through carefully crafted illustrations and an organic color palette. With a focus on elegance, minimalism, and coziness, we aim to create an inviting atmosphere for our clientele, symbolizing authenticity and comfort.

Problem Statement

In a bustling metropolitan city like Delhi, there’s a growing demand for premium vegan dining experiences that combine quality, convenience, and a homely touch. However, amidst the vast array of food delivery services, authentic vegan options are often limited, and the presentation lacks the warmth and personal connection that customers seek. There’s a gap in the market for a premium vegan meal delivery service that not only offers curated plant-based menus but also embodies a sense of coziness and authenticity, reminiscent of home-cooked meals.

Our Approach

Our approach revolves around crafting a brand identity that embodies warmth, elegance, and authenticity through carefully designed illustrations and an organic color palette. We curate plant-based menus using locally sourced ingredients, prioritizing freshness and sustainability. Leveraging digital illustration techniques, we create visuals that evoke feelings of comfort and delight. We prioritize delivering a seamless customer experience, focusing on personalized service and attention to detail to ensure customer satisfaction at every step.