Project Overview

The Images Business of Fashion project aimed to comprehensively analyze and report on the Indian casual-wear market, tracking its size, growth trajectory, evolution, and key trends. This involved the creation of a B2B magazine with a robust publication design, including promotional collateral for associated events. Our approach extended beyond mere reporting to provide readers with valuable analytical insights through a system of icons.

Problem Statement

Prior to our involvement, there was a notable gap in comprehensive research and reporting within the Indian casual-wear market. Businesses lacked a centralized resource for understanding industry dynamics, hindering strategic decision-making. Additionally, existing publications lacked a cohesive design and failed to effectively convey complex analytical insights.

Our Approach

Our approach to designing the Images Business of Fashion magazine was research-driven, focusing on understanding the Indian casual-wear market thoroughly. We strategically crafted a cohesive visual identity for the magazine and extended it to promotional materials. We simplified complex insights with a system of icons. Our design principles allowed for continuity and evolution, ensuring the magazine remained relevant and authoritative in the industry.