Project Overview

The project involved branding and conceptualization for the 17th edition of the India Fashion Forum (IFF) in 2017, organized by IMAGES GROUP. With a focus on fostering the intersection of fashion and technology, the aim was to create a dynamic visual identity that reflected innovation, collaboration, and industry evolution.

Problem Statement

The challenge was to design a branding strategy that not only encapsulated the essence of fashion but also highlighted the growing role of technology in the industry. The branding needed to be bold, dynamic, and futuristic, resonating with industry leaders and participants while maintaining consistency across various collaterals and event spaces.

Our Approach

We approached the branding process by first understanding the core values and objectives of IFF 2017. Leveraging the theme of technology and fashion convergence, we crafted a visual identity centered around vibrant 3D fluid forms and futuristic croquis. This approach allowed us to create a cohesive brand experience that extended seamlessly across venue graphics, space design, and other collaterals. By infusing elements of innovation and creativity, we aimed to inspire industry stakeholders and foster meaningful connections within the fashion ecosystem.