Project Overview

Indie18, an emerging brand in the craft beer market, sought a comprehensive branding strategy to distinguish itself in a saturated industry. With a vision centered on industrial quality and designer flavors, the brand aimed to resonate with a diverse audience while maintaining a modern-classic appeal. Our task was to develop a brand story and philosophy that would encapsulate Indie18’s essence, alongside creating a cohesive brand identity and packaging design.

Problem Statement

Despite the dense competition in the craft beer market, Indie18 lacked a compelling brand narrative and philosophy. While the product boasted quality and variety, it needed a distinct identity to stand out amidst competitors. Additionally, the brand sought a modern-classic aesthetic that could appeal to a broad demographic range, yet lacked a cohesive strategy for implementation across various touchpoints.

Our Approach

We began with thorough market research, crafting a brand narrative around independence and communal bonding. Our design process focused on balancing modern aesthetics with classic appeal. Sustainability was prioritized, using biodegradable materials for packaging. We emphasized quality through strategic partnerships and consistency across all touchpoints. Our goal: establish Indie18 as a leading craft beer brand.