Project Overview

We were tasked with creating an identity for IT, an award-winning Italian restaurant located at THE GRAND in New Delhi. Our goal was to capture the essence of authentic Tuscan flavors and the restaurant’s sophisticated ambience through visual branding.

Problem Statement

The challenge lay in designing an identity that effectively communicates IT’s commitment to offering genuine Tuscan cuisine and its elegant dining experience. We needed to create a visual language that resonated with the target audience and conveyed the restaurant’s unique blend of tradition and refinement.

Our Approach

To address the problem, we conducted extensive research into Tuscan culture and cuisine, as well as contemporary design trends. We focused on simplicity and elegance, aiming to create a visual identity that reflects IT’s commitment to quality and expertise. Through careful consideration of typography, color palette, and graphical elements, we crafted a monogram that embodies sophistication and simplicity, capturing the essence of IT’s culinary excellence and inviting ambience.