Project Overview

Our project centered on revitalizing Jawa’s brand through a meticulously crafted merchandise line after its resurgence under Mahindra. With a focus on embodying the brand’s rich heritage while embracing modernity, we aimed to create a diverse collection that resonated with both loyal enthusiasts and new consumers.

Problem Statement

Jawa’s revival necessitated a comprehensive approach to merchandise design and strategy to re-establish its presence in the market. The challenge lay in capturing the essence of the iconic brand while adapting to contemporary trends and consumer preferences. Additionally, ensuring quality and consistency across the merchandise line while scaling production posed logistical hurdles.

Our Approach

We adopted a multi-faceted approach, beginning with thorough market research and brand analysis to understand Jawa’s legacy and its appeal to consumers. Collaborating closely with the Jawa team, we devised a collection model comprising distinct lines like Legacy and Minimalism, tailored to different consumer segments. Our focus on material procurement, production processes, and quality control ensured that each item met Jawa’s standards. By integrating feedback loops and staying agile in our design and production processes, we ensured the merchandise line’s readiness for retail launch, setting the stage for Jawa’s successful re-entry into the market.