Project Overview

Joo!C is redefining fruit beverages, offering a full range of authentic and playful options from concentrates to ready-to-drink juices. Our mission is to provide consumers with a unique and enjoyable experience, blending natural flavors with a fun brand identity.

Problem Statement

Consumers struggle to find genuine fruit juices in a crowded market filled with overwhelming choices. Many brands lack the balance between authenticity and playfulness in their branding, leading to a disconnect with consumers.

Our Approach

We’ve crafted Joo!C to seamlessly merge authenticity and playfulness. The name itself, a clever play on “juicy,” conveys our focus on delicious fruit juices. Our logo design utilizes rounded shapes to evoke joy, with the O’s resembling fruits. We offer a diverse portfolio of fruit flavors, each label inspired by the natural color and vibe of the fruit. By avoiding black and white labels, we let vibrant colors shine. Our goal is to provide consumers with a refreshing, authentic fruit beverage option that brings joy to their beverage choices.