Project Overview

KITSCHKITSCH, a venture by Santwana and Anand, specializes in offering a diverse range of exotic home décor products inspired by Indian kitsch. With a focus on handcrafted artifacts that narrate captivating tales of journeys, the brand embodies a unique blend of innovation and trend consciousness in modern home interiors. The project aimed to develop an identity reflective of the brand’s playful and eclectic essence while maintaining its core values and aesthetic appeal.

Problem Statement

Despite KITSCHKITSCH’s exceptional craftsmanship and dedication to storytelling through its products, the brand lacked a cohesive visual identity that resonated with its target audience. There was a need to create a dynamic and recognizable brand image that encapsulated the essence of the products and the lifestyle they represented. Additionally, the existing branding did not effectively communicate the brand’s commitment to innovation and trend awareness in home interiors.

Our Approach

Our approach involved conducting thorough research to grasp KITSCHKITSCH’s essence and target audience. We then developed a dynamic brand identity reflecting its eclectic nature. This included creating a playful logotype and vibrant visual language to communicate innovation and trend consciousness. Collaboration ensured seamless implementation across all touchpoints, resulting in a compelling brand identity.