Project Overview

Lee Cooper, renowned for its global lifestyle offerings, tasked us with revamping their brand language for the launch of their Autumn Winter 2015 Collection. Originating in the UK in 1908 and expanding to India in 1985, Lee Cooper sought a design that would reflect its British heritage while showcasing its new range of shoes to a global audience.

Problem Statement

The challenge lay in rejuvenating Lee Cooper’s brand identity to align with its rich British heritage while maintaining relevance in a modern global market. We needed to create a design language that would seamlessly blend tradition with innovation, capturing the essence of the brand and resonating with diverse audiences.

Our Approach

Drawing inspiration from the structural elements of London’s iconic bridges, we adopted a comprehensive approach rooted in geometric forms. By incorporating shapes like the rhombus and utilizing an isometric grid, we crafted abstract patterns that reflected both the brand’s heritage and its contemporary appeal. A distinct color scheme further enhanced the visual impact. Leveraging this design language, we developed a cohesive brand experience across various advertising mediums and the Autumn Winter 2015 Collection catalog, ensuring that Lee Cooper’s unique attributes were effectively communicated to consumers during the festive season and beyond.