Project Overview

Bayleaf Wellness presents Lyta, a revolutionary line of sweeteners including Stevia, Sucralose, and Original variants. In response to the growing concerns over sugar-rich diets and health issues like diabetes, Lyta offers a solution for individuals seeking a healthier lifestyle without sacrificing taste. The project encompasses product development, packaging design, and website creation, all aimed at promoting Lyta as the go-to choice for guilt-free sweetness.

Problem Statement

Modern diets laden with sugar have contributed to various health problems, prompting a demand for healthier alternatives. Consumers seek sweetening options that maintain taste quality while reducing the negative health impacts associated with traditional sugars. The challenge lies in creating a product that not only addresses health concerns but also effectively communicates its benefits to the target audience.

Our Approach

Bayleaf Wellness’s branding approach for Lyta is rooted in the concept of “lightness” – both in terms of health impact and visual identity. Drawing inspiration from the name itself, derived from the word “light,” our branding strategy emphasizes the product’s ability to provide sweetness without the heaviness of traditional sugars. We employed a minimalist and organic visual language in packaging design, reflecting the product’s natural ingredients and health-conscious ethos. This approach extends to the website, ensuring consistent communication of Lyta’s benefits and values across all touchpoints. By aligning our branding with the product’s core attributes and consumer needs, we aim to position Lyta as a leading choice for those seeking a sweeter, healthier lifestyle.