Project Overview

Our projects with Mahindra & Mahindra aimed to enhance brand engagement and internal cohesion. In 2012, we focused on promoting the XUV launch through stall design and fostering auto-passion with Mahindra AQ. In 2013, we translated core values into merchandise designs for the “I ‘M Mahindra” division.

Problem Statement

Mahindra & Mahindra sought to deepen employee engagement and brand understanding. They needed creative solutions to promote the XUV launch effectively, foster auto-passion among employees, and visually represent core values for the “I ‘M Mahindra” division.

Our Approach

For the XUV launch, we crafted a dynamic stall design that captured attention and won the “Best Designed Stall” award. Collaborating with Mahindra AQ, we infused products with the ethos of “unleashing auto-passion,” including tee-shirts, bags, and diaries. For the “I ‘M Mahindra” division, we visually represented core values like Leadership, Cultural Heritage, and Community Development, creating cohesive and engaging merchandise. Our approach prioritized creativity, brand immersion, and employee connection.