Project Overview

Mai Bao is a state-of-the-art Singaporean restaurant located in DLF Avenue, Saket, offering a modern street food concept in a casual premium dining setting. The restaurant features vibrant and quirky interiors, creating a lively ambiance that complements its diverse menu. Specializing in unique beverages, including the city’s first alcoholic bubble teas, Mai Bao aims to provide a distinct culinary experience inspired by the flavors and styles of Southeast Asia.

Problem Statement

Despite the growing popularity of street food-inspired dining, there was a gap in the market for a restaurant that seamlessly combined the casual, vibrant atmosphere of street food with a premium dining experience. The challenge was to create a brand identity for Mai Bao that resonated with the dynamic spirit of Southeast Asian street food while appealing to a sophisticated clientele. Additionally, the brand needed to highlight its unique beverage offerings, particularly the innovative alcoholic bubble teas, to stand out in a competitive market.

Our Approach

We crafted Mai Bao’s brand identity using vibrant colors, playful graphics, and quirky elements to reflect the lively spirit of Southeast Asian street food. Emphasizing unique beverage offerings, including signature cocktails and the city’s first alcoholic bubble teas, we developed targeted marketing strategies to differentiate the restaurant. Collaborating with interior designers, we created a vibrant, inviting space that enhances the dining experience. Our comprehensive marketing campaigns spanned digital and traditional platforms, building brand awareness and excitement. By training staff to deliver exceptional service, we ensured a holistic, memorable experience, positioning Mai Bao as a premium yet casual dining destination.