Project Overview

Circle of Life Healthcare Private Limited, founded in 2014, endeavors to revolutionize in-patient healthcare delivery solutions in emerging markets through its innovative mobile application, myCOL. With a mission to democratize healthcare access and alleviate patient and caretaker anxieties, myCOL serves as a comprehensive platform connecting users with verified medical facilities, doctors, and procedural information. The project aims to simplify the hospitalization process and foster a healthy connection between patients and service providers.

Problem Statement

The traditional approach to in-patient healthcare often leaves patients and caretakers feeling overwhelmed and anxious when navigating hospital procedures. Limited access to reliable information and support further compounds these challenges, hindering the overall healthcare experience. Addressing these issues, Circle of Life Healthcare identifies the need to democratize healthcare access and alleviate fears associated with hospitalization

Our Approach

In conceptualizing the branding identity for myCOL, we focused on embodying the company’s vision of simplifying in-patient healthcare delivery while fostering trust and accessibility. The circular loop formation in our branding symbolizes an ongoing, infinite connection between patients and service providers, reflecting the seamless and continuous support offered by myCOL. Through a clean and user-friendly interface, both on the mobile app and website, we aim to provide verified and unbiased information, empowering users to make informed decisions. Additionally, our branding approach emphasizes the integration of on-site assistants to offer personalized support throughout the hospitalization journey, reinforcing our commitment to enhancing the healthcare experience for all stakeholders.