Project Overview

NIDHI YASHA Studio embarks on a journey to redefine women’s fashion with a fusion of understated opulence and sharp elegance. Our mission is to create a brand identity that mirrors the sophistication and craftsmanship evident in our luxurious garments. Through meticulous attention to detail and innovative design, we aim to captivate a niche clientele seeking refined, handcrafted pieces.

Problem Statement

The challenge lies in establishing a distinct identity for NIDHI YASHA Studio amidst a saturated market of luxury womenswear brands. With a focus on structured silhouettes and intricate embroidery, we must find a branding approach that not only complements our sharp designs but also sets us apart, resonating with our target audience.

Our Approach

We tackle this challenge by embracing a minimalist aesthetic, utilizing sharp, edgy lines in black and white to symbolize the precision and sophistication of our designs. The incorporation of an ambigram featuring the letters “NY” ensures a memorable and timeless brand mark, fostering a sense of continuity and recall value. This approach not only captures the essence of our brand but also serves as the foundation for our entire brand language, reflecting the harmonious blend of structured elegance and subtle luxury that defines NIDHI YASHA Studio.