Project Overview

Our project aims to enhance community engagement within the niche target audience of JAWA motorcycle enthusiasts through Nomads, a platform for organized rides. Nomads focuses on fostering a sense of belonging and connection within this subculture.

Problem Statement

Despite the passionate following of JAWA motorcycles, there’s a lack of organized community engagement opportunities. Enthusiasts often feel disconnected from each other and the brand, inhibiting the growth and vibrancy of the community.

Our Approach

Our carefully hand-drawn logotype captures the essence of the subculture, emphasizing its vintage charm and serving as a visual connecting point. Through strategic marketing and event planning, we aim to cultivate a vibrant and engaged community around JAWA motorcycles.