Project Overview

Omega Steel, a leading steel bar manufacturer in Sudan, sought to rebrand after a decade of success. With a core value of “strength & safety,” the company aimed to refresh its image while maintaining trust among customers in the construction industry.

Problem Statement

Despite Omega Steel’s solid reputation, the brand needed to evolve to better reflect its commitment to excellence. The challenge was to modernize its identity while retaining familiarity and trust with existing customers.

Our Approach

Through extensive research and collaboration with Omega Steel, we developed a new brand identity over 3 to 4 weeks. Our focus was on modernizing the logo and visual assets to resonate with both existing and potential customers, ensuring the brand remained true to its values while enhancing its market presence.