Project Overview

Ashish Pratap Singh, known as Rishi, seeks to encapsulate the ethereal essence of nature through his photography. Based in Delhi, his work aims to evoke a sense of spiritual connection akin to that of a sage observing the world. Our task is to develop a branding strategy that not only reflects Rishi’s unique perspective but also resonates with his audience on a deeper, emotional level.

Problem Statement

While Rishi’s photography is deeply evocative, his brand identity lacks cohesion and fails to communicate the spiritual depth of his work. There’s a disconnect between his artistic vision and how it’s presented to the world. Our challenge is to create a brand identity that captures the essence of Rishi’s photography and communicates his spiritual approach effectively to his audience.

Our Approach

We began by creating a unique monogram that incorporates both Hindi and Roman script, symbolizing the fusion of Rishi’s cultural heritage and his modern, artistic sensibilities. This monogram serves as the foundation for a dynamic visual language that mirrors the spiritual journey present in Rishi’s work. Through careful design elements, such as shaping the monogram into a heart, we aim to convey Rishi’s deep love and reverence for nature. This approach not only reflects Rishi’s unique perspective but also establishes a cohesive brand identity that resonates with his audience’s emotions and values.