Project Overview

Royal Enfield, renowned for its association with leisure and adventure motorcycling, organizes various rides and events both nationally and regionally. We were commissioned to design T-shirts for these rides, ensuring each design resonates with the ride’s theme and amplifies the riders’ excitement.

Problem Statement

Royal Enfield required distinctive and compelling T-shirt designs for their diverse range of rides across different regions and countries. The designs needed to be relevant to each specific ride, embody the spirit of adventure, and foster a sense of enthusiasm among the riders.

Our Approach

To tackle this challenge, we began with thorough research to understand the unique characteristics and themes of each ride, as well as the preferences of the Royal Enfield rider community. With these insights, we crafted designs that encapsulated the essence of each ride, ensuring they were visually appealing and relevant. We collaborated closely with Royal Enfield and their dealers, incorporating feedback to refine and perfect the designs. Additionally, we tailored each T-shirt graphic to reflect the specific regional or international context, adding a personal touch to enhance the overall rider experience.