Project Overview

RumbleArt aims to revolutionize the art industry by establishing a universal tribe of fine art photographers through its interactive platform. The project entails creating a brand identity system that not only reflects the essence of art but also promotes its integration into daily life.

Problem Statement

Despite the abundance of talented fine art photographers, the art industry often struggles with credibility and sustainability. Many artists find it challenging to connect with a wider audience and monetize their work effectively. RumbleArt seeks to address these issues by providing a platform that fosters community, credibility, and financial viability for artists.

Our Approach

We approached RumbleArt’s branding with the central idea of “frame,” symbolizing both the physical and conceptual space within which art thrives. The logotype embodies modernity through handcrafted elements like arcs, indents, and line inclinations, reflecting the dynamic nature of art. Collaterals, including innovative visiting cards, showcase the platform’s commitment to showcasing and supporting fine art photography.