Project Overview

“Run n Read” is an energetic brand dedicated to delivering toys and stationery that inspire joy and creativity in children. With an eye-catching, playful brand identity, we’ve created a visual language that appeals directly to young minds. Our distinct logotype and memorable design elements ensure that “Run n Read” stands out, making it a delightful experience for both children and parents. This brand combines fun and educational value, building a lasting connection through engaging products and designs.

Problem Statement

While children’s products are often colorful, many lack a visual identity that truly speaks to children’s curiosity and need for exploration. Additionally, parents look for brands that are not only entertaining but also educational and memorable for their children. The challenge was to develop a unique identity for “Run n Read” that is both visually engaging for children and aligned with parents’ desire for products that encourage creativity and learning.

Our Approach

Inspired by the structured systems adults follow, we explored how children perceive boundaries as opportunities for play. This led us to create a grid-based logo that represents order but invites imaginative freedom—symbolizing a jigsaw puzzle, building block, sprint track, or mathematical grid, depending on perspective. This flexible design allows children to interpret the logo in various playful ways, capturing their sense of exploration. Through a combination of vibrant colors and dynamic visuals, “Run n Read” communicates a sense of discovery, appealing to children’s boundless curiosity and fostering a love for learning in every interaction.