Project Overview

Smuze, the pioneering packaged smoothie brand, enters the Indian market with a unique proposition: dairy-free, all-fruit smoothies without artificial sweeteners. The challenge lies in establishing a communication framework from scratch to convey this key property and appeal to the target audience’s active lifestyle.

Problem Statement

The introduction of Smuze to the Indian market necessitates the development of a comprehensive communication strategy to effectively convey its unique selling points. This includes crafting a brand identity, designing packaging that stands out on shelves, and creating engaging digital and on-ground marketing initiatives to drive brand awareness and sales.

Our Approach

Our approach involved crafting a distinct brand identity with the name “Smuze” and a friendly logo. We developed a dynamic visual language for print and digital media, focusing on variety within each flavor. Collaborating closely on packaging design, we ensured visibility and recognition in retail. Online, we curated engaging content and directed marketing efforts for a cohesive brand experience across platforms.