Project Overview

Craftsmith introduces STUBBS Vodka, India’s pioneering 5X filtered vodka, renowned for its unparalleled purity and smoothness. Tasked with establishing a distinctive brand identity and digital presence, our goal is to create an immersive experience reflective of STUBBS’ Himalayan heritage and superior craftsmanship.

Problem Statement

Despite its exceptional quality, STUBBS Vodka lacked a compelling brand narrative and digital representation. In a saturated market, it faced the challenge of differentiation and connecting with discerning consumers. Generating interest and conveying its premium essence was imperative to carve a niche in the competitive vodka segment.

Our Approach

Our approach entailed crafting a compelling narrative around STUBBS Vodka’s Himalayan heritage and superior craftsmanship, emphasizing its artisanal distillation process and unique flavor profile. Collaborating with @rohitbhong and his team, we conceptualized striking 3D art of the bottles to ensure they stood out amidst competitors, reinforcing the brand’s premium positioning. We developed a bespoke website, offering an immersive brand experience for consumers to explore STUBBS’ heritage, production process, and cocktail inspirations. Implementing a cohesive communication strategy across all touchpoints, we aimed to elevate STUBBS Vodka as the epitome of luxury and refinement in the vodka landscape, resonating with the sophisticated tastes of modern consumers.