Project Overview

Embassy Restaurant, an iconic establishment in New Delhi’s Connaught Place, seeks to enhance its brand presence and expand its services with the launch of Embassy Catering. With over six decades of culinary excellence, the restaurant aims to leverage its legacy while adapting to changing consumer preferences and market dynamics. The project entails a comprehensive rebranding strategy and the establishment of a professional catering division to cater to a diverse range of clientele

Problem Statement

Despite its longstanding reputation and loyal customer base, Embassy Restaurant faces challenges in maintaining relevance in a rapidly evolving culinary landscape. The traditional wordmark and branding elements require modernization to appeal to a contemporary audience. Additionally, the restaurant seeks to capitalize on its expertise by extending its services to catering, necessitating a strategic approach to launch and promote this new division effectively.

Our Approach

Our approach involves a comprehensive analysis of Embassy Restaurant’s existing brand identity to refine it in line with current trends. We’ll develop Embassy Catering by assembling a seasoned team and implementing efficient systems. Marketing efforts will focus on digital campaigns, social media, and targeted outreach. Customer feedback will guide continuous improvement initiatives.