Project Overview

Our project involves the creation and branding of Wicked, a premium line of nuts, cakes, florentines, and mithai curated by esteemed Le Cordon Bleu chef Aarti Gupta. The aim is to establish Wicked as a standout brand known for its exceptional quality, unique ingredient combinations, and Gupta’s signature recipes. This project encompasses branding strategy, product classification, design of basic stationery, and menu creation.

Problem Statement

In a saturated market, there’s a need to introduce a brand that not only delivers high-quality products but also stands out for its innovative combinations and culinary expertise. Additionally, it’s crucial to ensure that the brand maintains a premium image while remaining accessible to a broad customer base.

Our Approach

Our approach involved developing a memorable brand, Wicked, highlighting Aarti Gupta’s culinary expertise. We curated a diverse product range, emphasizing quality and unique flavor combinations. Maintaining a premium image with accessible pricing, we designed cohesive branding elements and a comprehensive menu to enhance brand presence and desirability.