Project Overview

Yug Kisan Parv women’s farmers producer company, located in Wardha, Maharashtra, is a collective of small and marginal women farmers. The company focuses on agricultural products such as channa/toor dal, soybean, and wheat. Their mission is to empower women farmers by improving their financial, economic, and social conditions through pooled pricing, transparent operations, and market linkages. This project aims to develop a comprehensive visual identity system, including a primary logo, stationery suite, and various branding elements, that reflects the company’s mission and values.

Problem Statement

Yug Kisan Parv women’s farmers producer company needs a cohesive and impactful visual identity to effectively communicate its mission of women empowerment and agricultural excellence. The logo and branding elements must resonate with rural audiences and be feasible for local printing. The current lack of a unified visual identity hinders the company’s ability to present a professional and trustworthy image, which is essential for gaining market trust and empowering its members.

Our Approach

Our approach in branding Yug Kisan Parv women’s farmers producer company began with comprehensive research to understand the company’s mission, vision, and target audience. We developed design concepts that integrated elements of women empowerment and agriculture, focusing on practicality for rural production. The visual identity system included a primary logo, color palette, and font spectrum, reflecting both modern aesthetics and cultural relevance. We created a complete stationery suite and templates for various branding elements. Feedback from stakeholders guided our refinements, ensuring the designs met practical and aesthetic needs. Finally, we provided detailed implementation guidelines for consistent application across all platforms and materials.