PROJECT OVERVIEW

Following the branding of Ksheer Sagar, we were invited to extend the identity into a series of special-edition packs. Each occasion offered an opportunity to take the brand into a new expression, with varying levels of detail and intricacy.

PROBLEM STATEMENT

The challenge was to create packs that felt special without losing their connection to the Ksheer Sagar identity. With every occasion carrying its own cultural context, the packaging needed to balance celebration, storytelling and brand recognition.

OUR APPROACH

We looked to the stories and visual culture of Banaras as a starting point, building each pack around the character of its occasion. What began with a single special pack received a strong response, creating the opportunity to develop the idea further into a wider collection of occasion-led expressions.